Alexis Stropiano
STRATEGIC ADVISOR - MARKETING, BRANDING & COMMERCIALIZATION
Consulting
Agility
Data
Media
Leadership
Professional Status
Available
About Me
Strategic marketing advisor with over 15 years of experience, expert in 360° strategies and commercialization. Driven by deep curiosity and the resilience forged as a former elite athlete, I believe true passion means being uncomfortable. I act as a true pivot between business objectives and creative execution.
I have zero tolerance for half-measures in execution and results, but my leadership remains deeply rooted in empathy: I love bringing people up and uniting cross-functional teams. I combine the tactical agility of agencies with the rigor of large institutions to transform complex business objectives into measurable and sustainable growth.
I have zero tolerance for half-measures in execution and results, but my leadership remains deeply rooted in empathy: I love bringing people up and uniting cross-functional teams. I combine the tactical agility of agencies with the rigor of large institutions to transform complex business objectives into measurable and sustainable growth.
- Global strategic planning
- Business alignment
- Integrated campaign management
- Creating emotions and loyalty
- Customer journey mapping
- Vision and Buy-in
- Empathy and mentoring (Bring people up)
- Continuous improvement
- Leading Agile squads
- Negotiation
- Internal/external political influence
- Major account management
(IN PROGRESS — SINCE SEPTEMBER 2026)
Generative AI tools practice, ethics principles, prompt engineering, workflow development
Mastery of the full data analysis cycle to transform raw information into strategic decisions
BACHELOR'S DEGREE (LICENCE) IN SPORTS MARKETING
Université Joseph Fourier Grenoble I, Isère, France
2004
to 2008
Strategic Marketing Advisor
Desjardins
2022
to 2026
- Mandate focused on business objectives alignment and operational optimization of the marketing function.
- Transformation steering : Lead the transition towards Agile working models (Scrum/Kanban) for marketing teams, optimizing velocity and time-to-market. Launched 20 squads in a few months.
- Business planning : Developed strategic action plans aimed at continuous performance improvement of commercialization activities representing an overall budget of $165M.
- Influence and Partnerships : Political support and strategic relationship management with internal and external partners to secure buy-in for major projects.
Senior Advisor, Digital Marketing and Content
Desjardins
2020
to 2022
- Digital evolution and optimization of content distribution practices for intermediary networks across Canada. Media performance, UX optimization, and shifting content culture toward a "data-driven" approach (Media/SEO/SEM).
Commercialization Advisor, Wealth Management and Life Insurance
Desjardins
2018
to 2020
- Orchestrated the go-to-market for complex solutions. Supervised high-impact B2B and B2C advertising content and managed strategic partnership
Account Director & Project Manager
Celsius Communications Inc.
2011
to 2018
Montréal
Canada - Québec
- Strategic direction of major accounts and deployment of brand experiences.
- Client Consulting : Strategic support and creation of memorable brand experiences for prestigious clients (Montreal Canadiens, Montreal Alouettes, Loto-Québec, Agropur, Danone).
- Logistics Optimization : Complete restructuring of the company's global logistics resources, improving operational efficiency. Brand activation and field deployments.
Project Manager - Human Resources and Logistics
Promostaff RTM
2014
to 2015
Montréal
Canada - Québec
- Operational deployment and talent management on a North American scale (Canada & USA). Managed the full recruitment cycle and training for brand ambassadors.