Strategic marketing advisor with over 15 years of experience, expert in 360° strategies and commercialization. Driven by deep curiosity and the resilience forged as a former elite athlete, I believe true passion means being uncomfortable. I act as a true pivot between business objectives and creative execution.
I have zero tolerance for half-measures in execution and results, but my leadership remains deeply rooted in empathy: I love bringing people up and uniting cross-functional teams. I combine the tactical agility of agencies with the rigor of large institutions to transform complex business objectives into measurable and sustainable growth.
Operational deployment and talent management on a North American scale (Canada & USA). Managed the full recruitment cycle and training for brand ambassadors.
