Strategic marketing advisor with over 15 years of experience, expert in 360° strategies and commercialization. Driven by deep curiosity and the resilience forged as a former elite athlete, I believe true passion means being uncomfortable. I act as a true pivot between business objectives and creative execution.
I have zero tolerance for half-measures in execution and results, but my leadership remains deeply rooted in empathy: I love bringing people up and uniting cross-functional teams. I combine the tactical agility of agencies with the rigor of large institutions to transform complex business objectives into measurable and sustainable growth.
Mandate focused on business objectives alignment and operational optimization of the marketing function.
Transformation steering : Lead the transition towards Agile working models (Scrum/Kanban) for marketing teams, optimizing velocity and time-to-market. Launched 20 squads in a few months.
Business planning : Developed strategic action plans aimed at continuous performance improvement of commercialization activities representing an overall budget of $165M.
Influence and Partnerships : Political support and strategic relationship management with internal and external partners to secure buy-in for major projects.
Digital evolution and optimization of content distribution practices for intermediary networks across Canada. Media performance, UX optimization, and shifting content culture toward a "data-driven" approach (Media/SEO/SEM).
Strategic direction of major accounts and deployment of brand experiences.
Client Consulting : Strategic support and creation of memorable brand experiences for prestigious clients (Montreal Canadiens, Montreal Alouettes, Loto-Québec, Agropur, Danone).
Logistics Optimization : Complete restructuring of the company's global logistics resources, improving operational efficiency. Brand activation and field deployments.
Operational deployment and talent management on a North American scale (Canada & USA). Managed the full recruitment cycle and training for brand ambassadors.
